Who We Are: Penny Herscher

President & CEO, FirstRain

Penny HerscherPenny is President and CEO of firstRain Inc, an emerging market intelligence company serving the financial services, pharmaceutical and high tech markets. Prior to joining firstRain Penny was Chairman and CEO of Simplex Solutions which was an electronic design automation company. As CEO, she grew Simplex from a few engineers in 1996 to a profitable software company, an IPO in 2001 and the sale of the company to Cadence Design Systems in 2002. Penny then worked with Cadence as Chief Marketing Officer and General Manager of a software division. Before Simplex, she was an executive at Synopsys for 8 years and started her career as an R&D engineer with Texas Instruments and then Daisy Systems.

Penny serves on the boards of firstRain, the Anita Borg Institute and California Community Partners for Youth and holds a B.A. with honors in mathematics from Cambridge University in England.

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  • Allison Spinner, Wilson Sonsini Goodrich & Rosati

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